Feeling overwhelmed about where to start with diversifying your revenue streams? Don’t stress—we’ve got your step-by-step guide right here. This Boot Camp webinar is the perfect launchpad for your association’s revenue transformation, no matter how large or small your staff size. Discover how to identify gaps, brainstorm fresh ideas, and prioritize initiatives that align with your mission. Whether you’re reworking existing programs or starting from scratch, this session will build your confidence and point you to a tactical roadmap. Lace up your boots and take that first bold step, because even a baby step is better than not starting!

Key Takeaways:

• Learn how to analyze your current revenue streams and identify gaps

• Explore brainstorming techniques for revenue diversification ideas

• Understand how to prioritize initiatives based on impact and feasibility

Who Should Attend:

Association Executives, Revenue Strategists, Membership Directors, Program Managers, and anyone involved in revenue planning or implementation.

Format:

The panel will share real-life examples that have helped associations move from overwhelmed to seeing measurable progress. This session is for associations of all sizes, with a special nod to small-staff teams. The format is conversational and interruptions are welcomed to include your questions and especially to hear what roadblocks have gotten in your way so far. Baby steps will not solve all your revenue problems but you’ll be amazed and energized when you mark some “wins.”

Speakers:

Bruce Rosenthal

Bruce Rosenthal Associates, LLC

Bruce Rosenthal brings over 20 years of experience in advancing corporate partnership programs. As a strategic advisor, consultant, and educator, he works closely with associations to design corporate partnership programs that increase revenue, enhance member value, and support long-term sustainability. Bruce is the author of Mastering Association Corporate Sponsorships.

Barbara J. Armentrout, CAE

BJA Solutions for Associations

Barbara J. Armentrout, CAE, helps professional societies improve their nondues revenue strategies. She heads up BJA Solutions for Associations after a career in publishing and with associations. Her volunteer roles include association Idea Swaps, ASAE Technology Professionals Advisory Council, Professionals for Association Revenue, Partnership Professionals Network, FSAE, AWTC, and League of Association Technologists (convener of Ven-Con 2025).

Vinnu Deshetty

Event ROI Coach

Vinnu Deshetty, the Event ROI Coach, is your go-to expert for turning event data into measurable success. With almost 30 years in the meetings industry and experience as a former event tech founder, she’s mastered the art of making complex data easy (and maybe even fun). As part of ASAE’s Professional Tech Advisory Council, Vinnu is all about using cutting-edge tech to help organizations squeeze maximum value out of their events.