Unlock the potential of your sponsor programs with three simple, data-driven strategies that any association can implement. This engaging panel discussion will demystify the process of using data to elevate your sponsorship offerings. From crafting data-backed pitches to boosting sponsor retention, these practical tips are designed to show you how easy it can be to make a big impact. Whether you're new to data or just looking for innovative ideas, this session will leave you equipped with actionable insights that are a breeze to put into action.

Key Takeaways:

• Learn how to use available data to craft tailored sponsorship opportunities that align with sponsor goals.

• Discover how easy-to-create data reports can demonstrate ROI and build trust with sponsors.

• Gain tips for using data insights to enhance sponsor engagement and improve long-term retention.

  
  

Who Should Attend:

Sponsorship Managers, Marketing Teams, Event Planners, and anyone aiming to simplify and enhance their sponsor programs with data strategies.

Format:

The panel will explore each of the three easy data strategies with real-life examples and expert advice. Engage in a Q&A session to get your pressing questions answered, and walk away with tangible actions you can take right away. Don’t miss your chance to learn just how simple data-driven success can be!

Speakers:

Bruce Rosenthal

Bruce Rosenthal Associates, LLC

Bruce Rosenthal brings over 20 years of experience in advancing corporate partnership programs. As a strategic advisor, consultant, and educator, he works closely with associations to design corporate partnership programs that increase revenue, enhance member value, and support long-term sustainability. Bruce is the author of Mastering Association Corporate Sponsorships.

Barbara J. Armentrout, CAE

BJA Solutions for Associations

Barbara J. Armentrout, CAE, helps professional societies improve their nondues revenue strategies. She heads up BJA Solutions for Associations after a career in publishing and with associations. Her volunteer roles include association Idea Swaps, ASAE Technology Professionals Advisory Council, Professionals for Association Revenue, Partnership Professionals Network, FSAE, AWTC, and League of Association Technologists (convener of Ven-Con 2025).

Vinnu Deshetty

Event ROI Coach

Vinnu Deshetty, the Event ROI Coach, is your go-to expert for turning event data into measurable success. With almost 30 years in the meetings industry and experience as a former event tech founder, she’s mastered the art of making complex data easy (and maybe even fun). As part of ASAE’s Professional Tech Advisory Council, Vinnu is all about using cutting-edge tech to help organizations squeeze maximum value out of their events.