Today’s stakeholders want proof, not promises. In this 60-minute webinar, an expert panel of corporate and association professionals will share how they transform raw metrics into high-level wins. We’ll demystify which data points really matter, like pipeline contribution, engagement depth, per-participant spend, and sentiment scores, and show how to link them to revenue, retention, and brand objectives. Learn practical techniques for setting data-backed targets, interpreting insights in real time, and pivoting mid-campaign. You’ll also hear proven change management tactics for packaging findings into concise data stories that earn C-suite confidence, budget, and action.  

By the end of the webinar, participants will be able to: 

1. Identify high-value quantitative and qualitative data points that align with business and event goals. 

2. Map metrics to targets and set clear, attainable benchmarks. 

3. Use live and post-event insights to improve participant experience, marketing spend, and revenue. 

4. Build concise data stories for executives that spotlight return on investment, risks, and next steps. 

5. Navigate change-management hurdles and secure buy-in across leadership and cross-functional teams.