Whether you are stuck at the vision stage or ready to dive into data, this dynamic trio of practitioners reveal ways to revamp your non-dues revenue program by connecting the dots between innovative ideas and sustainable revenue. This session spotlights 3 ripped-from-the-headlines segments: The essential CEO Buy-In, Easy Ways to Use Data to Transform Sponsor Programs. And to get you out of the doldrums: First Steps to get started on your journey. Bruce Rosenthal, Vinnu Deshetty, and Barbara J. Armentrout will give NDaP Toronto a sneak peek at Build Your Non-Dues Playbook: A Hands–on Boot Camp for associations.