Are you ready to shake things up and lead your association into a data-driven future? Join us for From Resistance to Results: Build a Culture that Thrives on Event Data (Yes, It's Possible), an insightful panel discussion that cuts through the noise and gets real about leveraging event data to achieve groundbreaking results.

Moderated by Vinnu Deshetty, this conversation will feature thought leader Amanda Gochee with Clarion Events, who's no stranger to transforming challenges into opportunities through the power of strategic data. Together, our panelists will tackle the big questions every association faces when it comes to event data.

What You'll Learn

·      How to overcome organizational resistance and win over data skeptics

·      Proven strategies for integrating data analysis into your team's workflow

·      Real-world techniques for boosting event attendance and engagement

·      Methods to make future-proofed, data-driven decisions for your events

·      Actionable frameworks for transforming event data into organizational success

·      Best practices for building a sustainable data culture within your association

Featured Speakers

Vinnu Deshetty – Moderator

https://www.linkedin.com/in/vinnudeshetty/

Vinnu Deshetty, the Event ROI Coach, helps organizations unlock the potential of event data and technology to drive measurable success. With nearly 30 years of experience in meetings and a background as an event tech founder, she’s all about making data fun, human, and ridiculously useful. Whether she’s teaching at the PCMA Event Leadership Institute, rocking the stage at industry conferences, or serving on the ASAE Professional Technology Advisory Council, Vinnu’s mission is simple: help you crush your goals, wow your audience, and create events that truly shine. Recognized as a BizBash Event Tech Innovator, she’s here to make your data work as hard as you do!

 Amanda Gochee - Clarion Events

https://www.linkedin.com/in/amanda-gochee/

Amanda Gochee has a strong background in marketing and public relations. With experience in various roles at different companies, Amanda has developed a deep understanding of marketing strategies. Amanda currently holds the position of Group Vice President Marketing Strategy at Clarion Events Inc. - North America, and has previously worked as a Group Marketing Director at MAU Vegas and Reed Exhibitions. Amanda also has experience in public relations, having worked as a Public Relations Intern at Regan Communications and Cronin and Company. Amanda holds a BA in Public Relations from Quinnipiac University.

This isn't just about theory; it's about action. We'll explore how to break through organizational resistance, win over skeptics, and weave data into your team's DNA. Expect bold ideas, real-world examples, and actionable advice designed to help you redefine your events. Whether you're looking to boost attendance, improve engagement, or make future-proofed decisions, this session is packed with insights you can take straight to your team.

If you've been waiting for a sign to hit reset on how your association approaches event data, this is it. By the end of this session, you'll walk away with fresh perspectives and a roadmap for turning data into your organization's ultimate superpower.

Get ready to listen, learn, and leave inspired. The future of your events starts now!

Hosted by:

Association Insights in Old Town (AIOT)